Boosting App Store Visibility and Conversion for FunPlus

Challenge

FanPlus was launching a new mobile initiative and needed to build its ASO (App Store Optimization) function from scratch. As Carlos Pérez joined the company as ASO Manager, he the challenge of setting up a brand-new ASO department,

To accelerate results and ensure a smooth entry into the gaming market, FanPlus required experienced partners who could provide strategic guidance, market insights, and hands-on support.

What We Did

We collaborated closely with Carlos from day one, acting as an extension of the newly formed team. Our contributions included:

• Providing sector-specific guidance, especially in gaming, where Carlos had limited prior experience.
  
  

• Supporting end-to-end ASO and UA activities, including visibility optimization, conversion improvements, and store asset strategy.
  
  

• Conducting benchmarking, competitive analysis, and research to build a strong foundation for decision-making.
  
  

• Ensuring clear, constant, and frictionless communication, enabling fast iteration and alignment with the internal team’s goals.

This partnership helped establish a structured, efficient, and data-informed ASO function from the ground up.

The Impact

Working together allowed FanPlus to:

• Build a fully operational ASO department with solid processes and clear priorities.
  
  

• Conduct research and analytics to make informed decisions more quickly.
  
  

• Maintain a high level of organization and consistency throughout the project.
  
  

• Execute ASO initiatives smoothly, without friction or misalignment.
  
  

The collaboration became a trusted support system for both strategic insights and execution.

Client Testimonial

"Maria and Andrea were extremely positive contributors to the project. Since I was new to the gaming sector, they guided me from the beginning and supported my adaptation, making the transition much easier. Their help with analysis, benchmarks, and research was invaluable.

Communication was always fluid and clear—there were never misunderstandings, and every task was delivered exactly as requested.

Working with Maria brings peace of mind; you always know someone is taking care of the details and ensuring everything moves forward correctly. My experience was 100% positive, and I absolutely recommend collaborating with their hub. It’s a very professional, organized, and committed team."

— Carlos Pérez, ASO Manager at FanPlus

Outcomes

• Successful launch of the ASO department
  
  

• Highly effective collaboration with smooth workflows and no friction.
  
  

• Strong data structure with continuous support for optimized store performance.