About us
Our Story
The story of Hubapps began with the dynamic duo that is Maria and Pablo, two mobile marketing specialists who saw the same problem from different angles.
María de la Puente had been deep in mobile gaming since 2011, back when most marketers were still figuring out that games weren't just another app category. While others were applying traditional digital marketing playbooks, María was learning a hard truth: mobile games are entertainment experiences that need completely different acquisition strategies.
Meanwhile, Pablo Elizalde brought technical expertise from his background as an iOS Developer and Scrum Master at The Mobile Company and Woov in Amsterdam.
The team met in Amsterdam, and the rest, as they say, is history!
Working in the mobile space, both had witnessed companies struggling with the same issues: agencies that didn't understand mobile-specific challenges, massive overhead costs, and generic strategies that ignored the unique aspects of mobile user acquisition.
Our difference
Here's how we do it differently
The Problems We Saw
Agencies billing big retainers + media fees, while juniors executed campaigns
Generic playbooks that ignored player psychology and gaming UA realities
Teams paying for overheads they didn't need, getting little in return
Lack of results-focused strategy
And we want to change that !
13+ years of gaming UA experience
Direct access to senior experts (no junior staff)
Flexible scaling with the right profiles when you need them
Performance accountability — we only succeed when you do
We exist to make mobile growth expertise accessible, flexible, and directly impactful. We integrate into your team, work side by side, and focus on the only metric that matters: your bottom line.
Philosophy
Our Philosophy
At Hubapps, we believe the future belongs to adaptive, intentionally built teams who can integrate and deliver performance at speed. We’re here to show clients that specialized expertise, embedded directly, is the fastest way to scale apps and games.
We’re not consultants and we're not another agency; we’re the missing piece of your growth team.
The Team
Join the Team
We value curiosity, collaboration, and a can-do attitude.
Join a team that celebrates your unique skills and helps you unlock your full potential.
Partners
Trusted by studios worldwide, we’ve scaled apps past millions of installs, improved ROAS in saturated markets, and helped teams rethink how they approach growth.
Our Technology Partners
Trusted by studios worldwide, we’ve scaled apps past millions of installs, improved ROAS in saturated markets, and helped teams rethink how they approach growth.
Adjust
Mobile measurement, attribution, and analytics
AppsFlyer
Cross-channel mobile attribution and fraud prevention
Our Strategic Growth Partners
These partners allow us to expand your capabilities on demand: from creative testing at scale to advanced growth modeling.
Codeevolution
Led by Nacho Bello, Code Evolution helps gaming companies boost loyalty and retention using first-party data through its platform.
RocketShip HQ
Creative production studio delivering high-performing UGC and ad creatives for mobile growth campaigns
