About us

Our Story

The story of Hubapps began with the dynamic duo that is Maria and Pablo, two mobile marketing specialists who saw the same problem from different angles.

María de la Puente had been deep in mobile gaming since 2011, back when most marketers were still figuring out that games weren't just another app category. While others were applying traditional digital marketing playbooks, María was learning a hard truth: mobile games are entertainment experiences that need completely different acquisition strategies.

Meanwhile, Pablo Elizalde brought technical expertise from his background as an iOS Developer and Scrum Master at The Mobile Company and Woov in Amsterdam.

The team met in Amsterdam, and the rest, as they say, is history!

Working in the mobile space, both had witnessed companies struggling with the same issues: agencies that didn't understand mobile-specific challenges, massive overhead costs, and generic strategies that ignored the unique aspects of mobile user acquisition.

Our differences

Here's how we do it differently

The Problems We Saw

Agencies billing big retainers + media fees, while juniors executed campaigns

Agencies billing big retainers + media fees, while juniors executed campaigns

Generic playbooks that ignored player psychology and gaming UA realities

Generic playbooks that ignored player psychology and gaming UA realities

Teams paying for overheads they didn't need, getting little in return

Teams paying for overheads they didn't need, getting little in return

Lack of results-focused strategy

Lack of results-focused strategy

And we want to change that !

The

H

Hubapps

solution

13+ years of gaming UA experience

13+ years of gaming UA experience

Direct access to senior experts (no junior staff)

Direct access to senior experts (no junior staff)

Flexible scaling with the right profiles when you need them

Flexible scaling with the right profiles when you need them

Performance accountability — we only succeed when you do

Performance accountability — we only succeed when you do

We exist to make mobile growth expertise accessible, flexible, and directly impactful. We integrate into your team, work side by side, and focus on the only metric that matters: your bottom line.

Philosophy

Our Philosophy

At Hubapps, we believe the future belongs to adaptive, intentionally built teams who can integrate and deliver performance at speed. We’re here to show clients that specialized expertise, embedded directly, is the fastest way to scale apps and games.

Philosophy

Our Philosophy

At Hubapps, we believe the future belongs to adaptive, intentionally built teams who can integrate and deliver performance at speed. We’re here to show clients that specialized expertise, embedded directly, is the fastest way to scale apps and games.

We’re not consultants and we're not another agency; we’re the missing piece of your growth team.

The Team

The Team

UA Wizard

María de la Puente

Founder & CEO

Mobile gaming UA specialist since 2011. A female pioneer in the industry, Maria has scaled games across every major platform and genre, from indie puzzle games to massive strategy titles. Known for straight talk and results that actually matter.

UA Wizard

María de la Puente

Founder & CEO

Mobile gaming UA specialist since 2011. A female pioneer in the industry, Maria has scaled games across every major platform and genre, from indie puzzle games to massive strategy titles. Known for straight talk and results that actually matter.

tech alchemist

Pablo Elizalde

Founder & CEO

Technical mobile marketing expert with a background as Scrum Master at The Mobile Company in Amsterdam and mobile developer at Woov. Pablo combines software engineering expertise with iOS development skills to optimize mobile user acquisition through data-driven strategies.

tech alchemist

Pablo Elizalde

Founder & CEO

Technical mobile marketing expert with a background as Scrum Master at The Mobile Company in Amsterdam and mobile developer at Woov. Pablo combines software engineering expertise with iOS development skills to optimize mobile user acquisition through data-driven strategies.

growth hacker

Jaime González

Performance Specialist

Expert performance marketer focused on delivering measurable results for mobile apps and games.

growth hacker

Jaime González

Performance Specialist

Expert performance marketer focused on delivering measurable results for mobile apps and games.

Join the Team

We value curiosity, collaboration, and a can-do attitude.
Join a team that celebrates your unique skills and helps you unlock your full potential.

Partners

Trusted by studios worldwide, we’ve scaled apps past millions of installs, improved ROAS in saturated markets, and helped teams rethink how they approach growth.

Partners

Trusted by studios worldwide, we’ve scaled apps past millions of installs, improved ROAS in saturated markets, and helped teams rethink how they approach growth.

Our Technology Partners

Trusted by studios worldwide, we’ve scaled apps past millions of installs, improved ROAS in saturated markets, and helped teams rethink how they approach growth.

Our Technology Partners

Trusted by studios worldwide, we’ve scaled apps past millions of installs, improved ROAS in saturated markets, and helped teams rethink how they approach growth.

Adjust

Mobile measurement, attribution, and analytics

AppsFlyer

Cross-channel mobile attribution and fraud prevention

Our Strategic Growth Partners

These partners allow us to expand your capabilities on demand: from creative testing at scale to advanced growth modeling.

Our Strategic Growth Partners

These partners allow us to expand your capabilities on demand: from creative testing at scale to advanced growth modeling.

Codeevolution

Led by Nacho Bello, Code Evolution helps gaming companies boost loyalty and retention using first-party data through its platform.

RocketShip HQ

Creative production studio delivering high-performing UGC and ad creatives for mobile growth campaigns

Clients Who Trust Us

Clients Who Trust Us

Clients Who Trust Us

Ready to Scale Your Mobile Game?

Ready to Scale Your Mobile Game?

Fill out the form and we'll get back to you within 24 hours. Or reach out directly via email or LinkedIn.

Fill out the form and we'll get back to you within 24 hours. Or reach out directly via email or LinkedIn.