Question 1

What does a mobile game marketing agency do?

Accepted Answer

A mobile game marketing agency helps studios grow their games through services such as user acquisition (UA), creative production, app store optimization (ASO), analytics, and influencer marketing. Specialized gaming agencies understand player behavior, monetization models, and platform-specific performance dynamics rather than applying generic digital marketing tactics.

Question 2

What’s the difference between a mobile game marketing agency and a consultancy?

Accepted Answer

A marketing agency typically focuses on execution, such as running UA campaigns, producing creatives, or managing ASO. A consultancy provides strategic guidance across areas like game design, market research, monetization, or corporate strategy. Some partners combine both by embedding senior experts directly into studio teams to handle strategy and execution together.

Question 3

How do I choose the best mobile game marketing partner for my studio?

Accepted Answer

Start by identifying your biggest growth bottleneck. If you need installs and ROAS, prioritize UA and creative expertise. If discovery is the issue, focus on ASO. For long-term planning or investment decisions, a consultancy may be a better fit. Look for partners with proven results in your game genre, a data-driven approach, and hands-on mobile gaming experience.

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Ready to Scale Your Mobile Game?

Ready to Scale Your Mobile Game?