Best Mobile Games Marketing Agencies and Consultancies 2026

The mobile games market in 2026 is more competitive than ever. Rising CPIs, creative fatigue, privacy changes, and saturated genres mean studios can no longer rely on generic marketing support. Choosing the right mobile games marketing agency or consultancy has become a strategic decision that directly impacts profitability, scalability, and long-term success.

In this guide, we break down the best mobile games marketing agencies and consultancies in 2026, what they specialize in, and how to choose the right partner for your studio.

Why Mobile Game Marketing Requires Specialists

Mobile games are not traditional apps and success depends on mastering:

• User acquisition models tied to LTV and retention

• Rapid creative iteration 

• The use of specific ad types like playable ads

• Platform-specific performance nuances (TikTok, Meta, AppLovin, Unity)

• App Store Optimization as a conversion layer, not an afterthought

That’s why studios increasingly turn to specialized mobile game marketing partners, rather than generalist digital agencies.

9 Top Mobile Games Marketing Agencies & Consultancies 2026

1. Hubapps – The Embedded Performance Growth Partner

Hubapps stands out in 2026 as one of the most effective and modern mobile game marketing partners on the market.

Unlike traditional agencies, Hubapps pioneered an embedded team model, integrating senior UA, ASO, analytics, and creative experts directly into game studios. This approach removes agency overhead, junior execution layers, and generic playbooks. 

Hubapps Services include;

• User Acquisition (UA)

• UA Analytics

• App Store Optimization (ASO)

• Creative Strategy

• Community and Retention

What makes Hubapps a top choice:

• 13+ years of mobile gaming UA experience

• Senior specialists only, no juniors learning on your budget

• Embedded team model that works as part of your studio

• Deep expertise in UA, ASO, analytics, creative strategy, and retention

• Proven performance focus tied to ROAS and scalable growth

Hubapps is particularly strong for studios that want hands-on execution, strategic thinking, and measurable results, rather than high-level consulting decks.

Best for: Indie to AAA studios looking for performance-first growth without agency bloat.

2. Moburst

Moburst is a generalist, one-stop digital marketing agency helping companies exceed their growth goals across multiple digital channels. While not exclusively focused on gaming, Moburst operates a dedicated gaming division that applies its broader digital expertise to mobile games.

Their services span the full digital growth stack — from creative and paid media to organic rankings and even product development — making them a versatile partner for companies operating across multiple verticals.

Strengths:

• Full-service digital marketing (creative, media, ASO, organic growth)

• Product and growth experimentation

• Dedicated gaming practice within a broader agency model

Best for: Game companies that want a full-service digital partner with cross-industry experience, rather than a gaming-only specialist.

3. Yodel Mobile (by NP Digital)

Yodel Mobile is an award-winning, data-led app marketing agency with a full-funnel approach. Their work spans strategy, acquisition, and optimization across global markets.

Strengths:

• Full-funnel growth strategies

• Data-driven experimentation

• International market expertise

Best for: Publishers needing structured growth planning across multiple regions.

4. Naavik

Naavik is a leading games industry consulting and advisory firm that helps companies navigate complexity and reach sustainable success. The name Naavik comes from Hindi, meaning boatman — a guide who helps passengers safely navigate difficult waters to reach their destination — a philosophy that mirrors how the firm works with games businesses.

Founded in 2019, Naavik has supported 250+ companies across the games industry, advising teams on some of their most critical strategic decisions. Their work spans far beyond marketing, covering the full business lifecycle of games — from early concept to corporate strategy and investment outcomes.

Core services include:

• Strategy Consulting: Game design strategy, market research, growth planning, and business strategy

• M&A and Investment Advisory: Buy-side and sell-side advisory, due diligence, and investment strategy

• Fractional Talent: Senior, embedded experts supporting leadership, strategy, and execution
  
  
  

Naavik is also known for its commitment to open knowledge sharing. Through the Open Gaming Research Initiative, the firm collaborates publicly with industry leaders and keystone brands to publish original research and insights that benefit the broader games ecosystem.

Best for: Game studios, publishers, and investors seeking high-level strategic guidance, advisory support, and industry-leading insight, rather than day-to-day marketing execution.

5. Adsmood

Adsmood is a creative specialist agency focused on producing high-performing ad creatives for mobile games. The agency is known for its strong emphasis on creative strategy, playable ads, and performance-driven visual concepts designed specifically for user acquisition at scale.

Rather than acting as a full-service marketing agency, Adsmood concentrates on what it does best: helping studios break through creative fatigue with ads that convert.

Strengths:

• Creative strategy for mobile game UA

• Video ads and playable ads
  
  
  

• Performance-focused creative iteration

• Deep understanding of mobile game audiences
  
  
  

Best for: Studios that already have UA execution in place but need a dedicated creative partner to improve CTR, CPI, and ROAS through stronger ad concepts.

6. Udonis

Udonis is a global mobile marketing agency focused on getting mobile games into the top charts through user acquisition and creative production.

Founded in 2015, Udonis initially worked across traditional online businesses, managing hundreds of thousands of dollars in advertising spend. In 2018, the company made a deliberate strategic shift to specialize in the mobile games market, where it has since built deep expertise.

Strengths:

• Mobile game user acquisition

• Creative production and testing

• Experience scaling games globally

Best for: Large studios looking for a gaming-focused UA and creative agency.

7. PocketWhale

PocketWhale is a video game creative and marketing agency serving mobile, PC, and console games. The company operates globally, with offices across the United States, Germany, France, and Japan, supporting both Western and Asian markets.

PocketWhale combines creative production with broader marketing execution, helping studios build visibility and engagement across platforms.

Strengths:

• Creative production for games

• Multi-platform marketing (mobile, PC, console)

• Strong international presence
  
  
  

Best for: Game studios seeking a creative-led agency with global reach and cross-platform expertise.

8. Zorka.Agency

​​Zorka is an influencer and performance marketing agency specializing in mobile games. The agency leverages AI-powered technology to plan, manage, and optimize influencer campaigns with precision.

From smart audience matching to real-time performance tracking and ROI forecasting, Zorka focuses on making influencer marketing measurable, scalable, and performance-driven rather than purely brand-led.

Strengths:

• Influencer marketing for mobile games

• AI-driven campaign planning and optimization

• ROI forecasting and real-time performance tracking

Best for: Studios that want data-driven influencer marketing tightly connected to performance outcomes.

9. Mobile Game Doctor

Mobile Game Doctor operates as a consultancy rather than an execution agency, offering deep expertise in free-to-play mobile games.

Strengths:

• Strategic consulting

• Launch and market expansion support

• Free-to-play monetization insights

Best for: Studios needing senior advisory input rather than execution.

What to Look For in a Mobile Game Marketing Partner?

When evaluating agencies or consultancies, understand the area of specialization needed.

• User Acquisition (UA): Scalable paid media with ROAS focus

• App Store Optimization (ASO): Visibility and conversion optimization

• Creative Production: Videos, playables, and performance ads

• Data & Analytics: Cohort analysis, LTV modeling, KPI frameworks

• Performance Marketing: ROI driven decision-making

• Influencer Marketing & PR: Visibility through trusted gaming voices

Make sure the consultancy you choose understands the gaming persona your game targets and how to best reach the audience.

Source: Upptic

How to Choose the Right Mobile Game Marketing Agency?

Not every agency fits every studio. Before committing, consider:

Specialization

Look for proven success in your specific genre such as hyper-casual, mid-core, strategy, or casual.

Data-Driven Approach

Ensure the agency uses analytics, testing frameworks, and predictive modeling, not gut feeling.

Global Reach

If you scale internationally, multi-regional experience and localization matter.

Client Testimonials

Past results from similar studios often tell the real story.

Bottom Line?

In 2026, the best mobile games marketing agencies are no longer defined by size or brand names alone. They are defined by execution quality, specialization, and alignment with your business goals.

For studios seeking a performance-first, embedded growth partner, Hubapps stands out as a top choice. For others, agencies like Moburst, Yodel Mobile, Udonis, and PocketWhale offer strong alternatives depending on needs.

Choosing the right partner can be the difference between stalled growth and scalable success.

Want to scale your mobile game with senior UA experts embedded into your team?
👉 Talk to Hubapps and turn marketing into a growth engine.

FAQs: Mobile Games Marketing Agencies & Consultancies

What does a mobile game marketing agency do?

A mobile game marketing agency helps studios grow their games through services like user acquisition (UA), creative production, app store optimization (ASO), analytics, and influencer marketing. The best agencies specialize in gaming and understand player behavior, monetization models, and platform specific performance dynamics rather than applying generic digital marketing tactics.

What’s the difference between a mobile game marketing agency and a consultancy?

Marketing agencies typically focus on execution, such as running UA campaigns, producing creatives, or managing ASO. Consultancies, on the other hand, provide strategic guidance across areas like game design, market research, monetization, or corporate strategy. Some modern partners, like Hubapps, blend both by embedding senior experts directly into studio teams to drive execution and strategy together.

How do I choose the best mobile game marketing partner for my studio?

Start by identifying your biggest bottleneck. If you need installs and ROAS, prioritize UA and creative expertise. If discovery is the issue, focus on ASO. For long term planning or investment decisions, a consultancy may be a better fit. Look for proven results in your game genre, a data driven approach, and teams with hands on mobile gaming experience rather than generic marketing backgrounds.