Mobile gaming UA specialist since 2011. A female pioneer in the industry, Maria has scaled games across every major platform and genre, from indie puzzle games to massive strategy titles. Known for straight talk and results that actually matter.
4 mins read
Feb 19, 2026
How to Use Early-Game Metrics to Predict Long-Term Success
5 mins read
Feb 19, 2026
The Algorithmic UA Playbook: How to Scale Mobile Games Without Audience Targeting
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Feb 19, 2026
How to Optimize Your UA Audience?
6 mins read
Feb 10, 2026
Visibility Matters: How Personal Branding Is Reshaping Careers in Mobile Gaming
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Jan 22, 2026
Best Mobile Games Marketing Agencies and Consultancies 2026
8 mins read
Jan 9, 2026
Female versus Male gamers - What marketers need to know
9 mins read
Dec 19, 2025
What's the Deal with Fake Ads? A Pragmatic Guide for 2026
12 min read
Jan 11, 2026
The Top Mobile Games of 2025 (And What Studios Can Learn From Them)
10 mins read
Nov 21, 2025
The UA Mobile Gaming Survival Guide for 2026: The Trends and Best Plays
15 mins read
Nov 18, 2025
Mobile Games Creative Strategy 2026: How to Cut CPI and Boost Growth