Mobile gaming UA specialist since 2011. A female pioneer in the industry, Maria has scaled games across every major platform and genre, from indie puzzle games to massive strategy titles. Known for straight talk and results that actually matter.

Mobile gaming UA specialist since 2011. A female pioneer in the industry, Maria has scaled games across every major platform and genre, from indie puzzle games to massive strategy titles. Known for straight talk and results that actually matter.

Maria de la Puente

Founder & CEO @Hubapps. UA Consultant

13 mins read

Creative Strategy

Mar 27, 2026

In-Game Ads: Formats, Strategy and Revenue Optimization for Mobile Marketers

12 mins read

UA

Mar 18, 2026

User Acquisition Campaigns for Mobile: How to Optimize and Scale for Gaming

aso guide

12 mins read

Analytics & Growth

Mar 11, 2026

The Ultimate Guide to SKAN (SKAdNetwork): How to Navigate iOS User Acquisition

11 mins read

Analytics & Growth

Mar 6, 2026

Mobile Game Monetization (2026): Models, Strategies & What Actually Works A Practical Guide for Studios, and Marketers

4 mins read

UA

Analytics & Growth

Mar 3, 2026

Is Your Mobile Game Worth It? The Only Marketability Test That Matters

12 mind read

ASO

Feb 27, 2026

The Ultimate Guide to ASO for Mobile Games (2026): What UA Teams Actually Need

4 mins read

Analytics & Growth

Feb 19, 2026

How to Use Early-Game Metrics to Predict Long-Term Success

5 mins read

UA

Feb 19, 2026

The Algorithmic UA Playbook: How to Scale Mobile Games Without Audience Targeting

5 mins read

UA

Feb 19, 2026

How to Optimize Your UA Audience?

6 mins read

Community & Retention

Feb 10, 2026

Visibility Matters: How Personal Branding Is Reshaping Careers in Mobile Gaming

8 mins read

Analytics & Growth

Jan 22, 2026

Best Mobile Games Marketing Agencies and Consultancies 2026

The Top Mobile Games of 2025 (And What Studios Can Learn From Them)

12 min read

UA

ASO

Creative Strategy

Jan 11, 2026

The Top Mobile Games of 2025 (And What Studios Can Learn From Them)

Female versus Male gamers - What marketers need to know

8 mins read

UA

Jan 9, 2026

Female versus Male gamers - What marketers need to know

What's the Deal with Fake Ads? A Pragmatic Guide for 2026

9 mins read

Creative Strategy

UA

Dec 19, 2025

What's the Deal with Fake Ads? A Pragmatic Guide for 2026

ua mobile gaming guide 2026

10 mins read

UA

Nov 21, 2025

The UA Mobile Gaming Survival Guide for 2026: The Trends and Best Plays

hubapps mobile strategy 2026 creative

15 mins read

Creative Strategy

Nov 18, 2025

Mobile Games Creative Strategy 2026: How to Cut CPI and Boost Growth

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Fill out the form and we'll get back to you within 24 hours. Or reach out directly via email or LinkedIn.