Soft Launch Your Mobile Game | Find Out If It's Worth Scaling
Most studio burn their first budget running campaigns with no baseline. We run your soft launch so the data actually tells you something.
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Where Most Studios Get Stuck in a Mobile Game Soft Launch
How it works
The Soft Launch Process: 4 months from Audit to Decision
Month 1
Audit, Research & Strategy
Before any budget goes to paid traffic, we make sure everything is correctly in place. We audit your MMP. Is one set up? Is it configured correctly? If not, we recommend the right tool, connect you to our partner network, and oversee implementation. Then we run a competitor study: who is running in your category, on which channels, with what creative angles. From there we design the full soft launch strategy: channels, markets, budget allocation, event mapping, ASO setup, and first creative briefs.
MMP Audit
Competitor Study
Channel Strategy
Market Selection
Event Mapping
ASO Setup
Creative Briefs
Network Setup
Month 2-4
Active Soft Launch
Campaigns go live. We manage everything: daily optimization, A/B testing of creatives and audiences, bid strategy adjustments, and fraud monitoring in Tier 2 and Tier 3 markets. Every week we review results with your team. Separating UA problems from product problems. If retention signals point to an in-game issue, we flag it fast and work alongside your product team to act on it. ASO testing continues in parallel throughout.
Campaign Management
A/B Testing
Weekly Reviews
Retention Analysis
ASO Testing
Fraud Monitoring
Product Feedback
Exit
Scale or Stop, with data to back it up
The engagement ends when you have a clear answer. Either the metrics support scaling (spend consistently above €60k/month, retention benchmarks met) and we transition to a Scale Up engagement together. Or the data shows the game needs more product work, and we pause with a full findings report so the product team knows exactly what to fix before the next attempt.
Scale Up Transition
Findings Report
Pause & Restart Option
Who is this for
Who Needs a Mobile Game Soft Launch
Scope
What's included in the Hubapps Softlaunch package?
Soft Launch Terms and Scope
Ready to find out if you game has legs?
30 minutes. We review your game, your setup, and whether this is the right fit.
Book a Discovery Call
Soft Launch Mistakes
Many studios make lots of mistakes when doing a soft launch like splitting a small budget across too many channels and markets. Or choosing markets based on convention rather than objective.
We don’t just work together, We Scale together.
Check out the success stories
Frequently Asked Questions
Mobile Gaming Q&A Your curiosity meets our expertise.
We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.
How can I trust Hubapps to do my Softlaunch?
Our team at Hubapps has a wealth of experience soft launching games across different markets, budgets and game types. You can read more on our case studies.
How long does a mobile game soft launch take?
You are looking at two to four months. Two is the minimum to get data worth acting on. If neither the scale nor stop condition is met by month four, the engagement continues month to month.
What's the budget range for a soft launch with Hubapps?
It’s best to discuss this in a call. Book a call here.
What happens if the soft launch shows the game isn't ready?
That's a valid outcome, not a failure. You get a full findings report showing where users dropped off and why. You can pause after month two and restart under the same terms once the product team has made changes.
How is this billed?
Soft launch services are billed monthly, in advance. Creative production is available as an add-on and billed separately from the core engagement.
What's included, and what isn't?
Included: MMP audit, network account setup, competitor and ASO study, soft launch strategy, campaign management, A/B testing, weekly reviews, retention benchmarking, ASO testing, and creative briefs. Not included: MMP technical implementation (your dev team handles that), deep product or UX redesign work, and community management.