Rebuilding Performance Marketing and Scaling Through Acquisition for Taxfix

Challenge

Taxfix needed to rebuild its mobile performance marketing and analytics infrastructure in Spain after an underperforming agency partnership had left campaigns inefficient and reporting unreliable.

At the same time, the company was navigating a major transition in Germany following the acquisition of a competitor. This required unifying operations, aligning performance strategies, and consolidating data structures across markets.

All of this had to happen during peak tax season — the most critical and time-sensitive period for user acquisition and revenue generation.

To move forward with confidence, Taxfix required a partner capable of restoring structure, ensuring operational clarity, and driving scalable performance under pressure.

What We Did

We stepped in as a strategic and operational partner, rebuilding the foundation while ensuring business continuity during high season.

Our contributions included:

• Rebuilding and optimizing the mobile performance marketing infrastructure in Spain, ensuring accurate tracking, structured campaign setups, and clear reporting frameworks.

• Conducting a full audit of the previous agency setup to identify inefficiencies and eliminate performance bottlenecks.

• Supporting the unification of German operations post-acquisition, aligning performance marketing strategies and consolidating workflows across teams.

• Establishing structured analytics processes to enable data-driven decision-making during peak traffic periods.

• Maintaining constant, clear communication to ensure smooth collaboration across markets and internal stakeholders.

This approach allowed Taxfix to regain control of performance efforts while scaling efficiently during the most critical time of the year.

The Impact

Working together enabled Taxfix to:

• Restore stability and efficiency to mobile performance marketing in Spain.

• Successfully unify German operations following the acquisition, creating a streamlined and aligned performance structure.

• Operate confidently during peak tax season without disruption.

• Achieve measurable growth while maintaining structured, scalable processes.

The collaboration ensured that performance marketing was no longer reactive, but predictable, organized, and built for sustainable growth.

Outcomes

• Rebuilt and optimized mobile performance marketing infrastructure in Spain.

• Unified German operations post-acquisition to streamline performance efforts.

• Achieved stability and growth during the busiest tax period of the year.