Scaling User Acquisition While Freeing Internal Bandwidth for Playside
Challenge
Playside’s Head of Marketing was managing multiple responsibilities across growth, strategy, and operations — without a dedicated resource to run and optimize user acquisition campaigns.
UA execution became fragmented, limiting the ability to test, iterate, and scale efficiently. Without focused ownership, performance lacked structure and long-term optimization potential.
To unlock growth, Playside needed a trusted partner who could take over day-to-day UA management, ensure consistent execution, and allow internal leadership to focus on higher-level strategic initiatives.
What We Did
We stepped in as a dedicated UA extension of the team, bringing structure and performance discipline to campaign execution.
Our contributions included:
Taking full ownership of UA campaign management to relieve internal bandwidth constraints.
Restructuring campaign setups for better segmentation, tracking clarity, and scalable optimization.
Implementing structured testing frameworks to improve consistency and data-driven decision-making.
Continuously monitoring and optimizing performance to ensure stability and sustainable growth.
Maintaining clear, streamlined communication with the internal team to ensure alignment and transparency.
This allowed Playside to move from reactive execution to a structured, scalable acquisition engine.
The Impact
Working together enabled Playside to:
Relieve operational pressure from the Head of Marketing.
Establish consistent and optimized UA campaign execution.
Improve performance predictability through structured management.
Redirect internal leadership focus toward strategic growth initiatives.
The partnership transformed UA from a side responsibility into a reliable growth driver.
Outcomes
Provided dedicated UA campaign management to reduce internal workload.
Optimized campaign structure and execution for consistent performance.
Enabled marketing leadership to focus on strategic and high-value initiatives.
