Interviews, webinars, and expert commentary from our co-founder on mobile user acquisition, soft launch, and where the industry is heading.
TAPPX · Interview
Published July 30, 2026
A long-form interview following María’s session at Pocket Gamer Connects Barcelona, covering what a successful soft launch needs to prove, the most common mistakes studios make before scaling, and where AI is and isn’t changing the job.
Read the interview
GAMELIGHT · Expert Q&A
Published July 30, 2026
Gamelight asked three growth experts, including María, to weigh in on what actually defines a high-quality user in 2026, alongside commentary from AppAgent and SocialPeta.
Read the article
APPAGENT · Webinar
A live Start/Stop/Continue retrospective hosted by AppAgent’s Roberto Sbrolla, with María joining a panel of growth experts to define what studios should carry into 2026 and what needs to be left behind.
View the webinar
YOUTUBE · Interview in Spanish
En esta entrevista María nos explica los entresijos de la adquisición de usuarios para juegos móviles, así como sus inicios en este sector y cómo consigue los clientes con los que trabajar.
Watch on YouTube
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