Authors

Maria de la Puente
Founder & CEO @Hubapps. UA Consultant
Mobile gaming UA specialist since 2011. A female pioneer in the industry, Maria has scaled games across every major platform and genre, from indie puzzle games to massive strategy titles. Known for straight talk and results that actually matter.

Janette D Alessio
Head of Business Development @ Plan A Games
Janette is Head of Business Development @ Plan A Games | With +8 year experience in gaming, she drives Game Growth and Partnerships with a unique UA funding model. She's also a regular presenter in the industry at mobile gaming events.

Santiago Cordoba
CRO @Adsmood

Johannes Lang
Creative Strategist @TacticTen

David Cremades
Senior Business Development Leader

Pablo Elizalde
Founder & CTO @Hubapps UA Consultant
A seasoned software engineer with extensive experience developing across multiple mobile platforms, specializing in high-performance iOS applications. I bridge the gap between engineering and growth by leveraging data analysis to design and execute high-impact user acquisition strategies.