Maria de la Puente

Founder & CEO @Hubapps. UA Consultant

Mobile gaming UA specialist since 2011. A female pioneer in the industry, Maria has scaled games across every major platform and genre, from indie puzzle games to massive strategy titles. Known for straight talk and results that actually matter.

Mobile gaming UA specialist since 2011. A female pioneer in the industry, Maria has scaled games across every major platform and genre, from indie puzzle games to massive strategy titles. Known for straight talk and results that actually matter.

best ua channels

10 mins read

UA

Best UA Channels for Mobile Game Acquisition in 2026

in game ads

13 mins read

Creative Strategy

In-Game Ads: Formats, Strategy and Revenue Optimization for Mobile Marketers

optimize ua campaigns

12 mins read

UA

User Acquisition Campaigns for Mobile: How to Optimize and Scale for Gaming

skan guide

12 mins read

Analytics & Growth

The Ultimate Guide to SKAN (SKAdNetwork): How to Navigate iOS User Acquisition

mobile game monetization

11 mins read

Analytics & Growth

Mobile Game Monetization (2026): Models, Strategies & What Actually Works A Practical Guide for Studios, and Marketers

is your mobile game worth it

4 mins read

UA

Analytics & Growth

Is Your Mobile Game Worth It? The Only Marketability Test That Matters

aso guide

12 mind read

ASO

The Ultimate Guide to ASO for Mobile Games (2026): What UA Teams Actually Need

game success metrics

4 mins read

Analytics & Growth

How to Use Early-Game Metrics to Predict Long-Term Success

algorithmic user acquisition

5 mins read

UA

The Algorithmic UA Playbook: How to Scale Mobile Games Without Audience Targeting

mobile ua traffic optimization

5 mins read

UA

How to Optimize Your UA Audience?

personal branding in mobile gaming

6 mins read

Community & Retention

Visibility Matters: How Personal Branding Is Reshaping Careers in Mobile Gaming

best mobile games marketing agencies

8 mins read

Analytics & Growth

Best Mobile Games Marketing Agencies and Consultancies 2026

The Top Mobile Games of 2025 (And What Studios Can Learn From Them)

12 min read

UA

ASO

Creative Strategy

The Top Mobile Games of 2025 (And What Studios Can Learn From Them)

Female versus Male gamers - What marketers need to know

8 mins read

UA

Female versus Male gamers - What marketers need to know

What's the Deal with Fake Ads? A Pragmatic Guide for 2026

9 mins read

Creative Strategy

UA

What's the Deal with Fake Ads? A Pragmatic Guide for 2026

ua mobile gaming guide 2026

10 mins read

UA

The UA Mobile Gaming Survival Guide for 2026: The Trends and Best Plays

hubapps mobile strategy 2026 creative

15 mins read

Creative Strategy

Mobile Games Creative Strategy 2026: How to Cut CPI and Boost Growth

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Ready to Scale Your Mobile Game?

Ready to Scale Your Mobile Game?

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Fill out the form and we'll get back to you within 24 hours. Or reach out directly via email or LinkedIn.